Copywriting is a work of art.
It paints a picture in the reader’s mind.
It draws attention.
Words are molded to create a piece that could even make Michelangelo swoon.
Great copywriting makes the reader do something.
It’s as easy as that.
Well, at least it should be.
Let’s break it down.
You have something… Let’s call it a business.
You want your business to do well. (I’m assuming).
And we know customers are the fuel that keeps your business running…
Stay with me here…
Now the question is, how do we get (and keep) customers coming back?
Wait for it…
Wait for it…
Ding! Ding! Ding!
You got it. It’s copywriting.
What Exactly Is Copywriting?
To copywrite, not to get confused with copyright. Is Creating Clear, Concise, Compelling, Content to Consumers.
That’s a lot of C’s.
Copywriting is EVERYWHERE.
No seriously, everywhere. It’s on:
- Blog posts
- Social Media
- Your favorite cereal box
Copywriting is the reason you want to buy that candle for the long-lasting scent.
Or that giant new coffee mug because… well… coffee!
The bottom line…
Copywriting is important. Here is why:
What the heck is SEO? CEO?
SEO is short for Search Engine Optimization. It is the process of increasing a website or webpage’s visibility in search engine results.
For starters, people search for things. A lot of things.
So in order for your business to make its debut appearance on Google’s first page, you need…
Not the traffic on the way to work. We hate that. This traffic is actually good.
What brings in traffic?
High-quality content of course!
That depends on the awesomeness of your copy. Also the keywords in the copy. The stuff that goes into the search box. Keywords help answer our question:
How many seeds are on a strawberry?
The keywords are in bold. Google’s job is to answer the question by providing a website (yours hopefully) with the most relevant information. Remember. The keywords in your copy must target your niche. Be specific.
(By the way, the answer is 200.)
Tells a Story
We all love a good story. Scratch that. A GREAT story. The one our grandkids will nag us about telling them over and over again. Storytelling is an important element in copywriting. It draws the reader in. Making the reader feel what you feel brings them to action. Click. Donate. Buy. You name it.
Keep in mind. People can read something and know its total BS from the start. So be honest, keep it interesting and be mindful of the length.
Taps Into Emotions and Solves Problems
99.999% of purchases are emotional. There is little logic involved.
People want to know they are making the right choice. Even if it is impulsive.
This is where copywriting comes in.
Copywriting justifies a purchase by using logic.
Effective copywriting associates an emotion with an experience.
The more powerful the emotion, the more likely it will move the reader.
Remember what I mentioned earlier? By creating:
Please remember the four C’s
Next is solving problems.
Everyone has problems (even me).
These problems cause anger, sadness, confusion, pain…
The list goes on.
How does your product solve this problem? Will it ease the pain of the customer? Keep these questions in mind.
Copywriting is your friend that listens to your problems. They know what you’ve been through. They offer solutions.
Generates Traffic and Sales
Let’s cut to the chase.
No matter what kind of business you have or how good your product is…
The goal is to sell.
The amount of sales you generate builds trust between you and the customer. Establishing trust makes your business credible. Not to mention increased traffic to your website. Engagement is key. So when customers see interaction within your website it brings in more customers. Paying customers. We want all of this.
I don’t know about you. But copywriting is pretty (excuse my language) damn necessary. It represents your brand. It speaks to your audience. It lets potential customers know that their problems can be solved by using your product. You have everything to gain (customers) and nothing to lose with copywriting.