The Importance of Copywriting

Copywriting is a work of art. It paints a picture in the reader’s mind. It draws attention. Words are molded to create a piece that could even make Michelangelo swoon. Great copywriting makes the reader do something. It’s as easy as that.Well, at least it should be. Let’s break it down. You have something… Let’sContinue reading “The Importance of Copywriting”

Fact-Benefit List

Ever wonder why copywriters fail to make sales? Learning Dynamics Incorporated (a sales training firm) claims it’s because… they don’t know how to translate the product features into customer benefits. Instead, novice copywriters cite endless specifications… Facts… Trivia… Production methods… History… Stats… Leaving all the hard work of thinking for the customer… Now… SPOILER ALERT:Continue reading “Fact-Benefit List”

The One Thing That Will Immediately Improve Your Life

Reading time: 7 minutes Can you guess one thing that every successful politician, businessman, scientist and philosopher had in common? It is by far the single most beneficial habit you can have to radically transform yourself and achieve your goals. Without it, I simply can’t see how any success is even possible. The habit of journaling. IContinue reading “The One Thing That Will Immediately Improve Your Life”

Becoming a Rapid Learner, Part 2/6: Productivity

Reading time: 6 minutes Last week I started with Scott H. Young course Rapid Learner. Rapid Learner is a course that guides you through a strategy for learning almost anything as effectively and efficiently as possible. Great for any student or a professional who wants to deepen their knowledge about a certain topic. In myContinue reading “Becoming a Rapid Learner, Part 2/6: Productivity”

10x Your Focus: Four Productivity Deadlocks No One Is Talking About

Reading time: 11 minutes Productivity systems. They are great and all, but the ugly truth is… No system or time management in the world can help you. That’s it. You’re doomed. Until you solve this one thing. Energy management All the time management skills, secret formulas, honest-to-god gurus, online course, or voodoo rituals (okay, maybe voodoo rituals)Continue reading “10x Your Focus: Four Productivity Deadlocks No One Is Talking About”

Becoming a Rapid Learner, Part 1/6: Introduction and Crafting my Project

This post is a review of Scott H. Young course Rapid Learner. First, I present who Scott is. Then I introduce his course and review the first module. Lastly, I show my completed assignment.

This Simple Routine Will Get You Out of a Rut in One Afternoon

7 minute read Ugggh… Don’t you just hate it when it happens? You’ve been productive, getting tons of work done, feeling good, and the progress is plenty. Then it happens. You wake up. Brain fog. Energy drained. Willpower depleted. You’re irritable, anxious, moody. Responsibilities and habits can wait. All you do is hit the couchContinue reading “This Simple Routine Will Get You Out of a Rut in One Afternoon”